Near the ferry terminal at Shoreline Park, a sign built to Department of Transportation specifications reads "Cast Off!" It was made for Tiburon. Ten more stand along the Old Rail Trail and the town's linear parks between that spot and Blackie's Pasture, and four line a fence in Zelinsky Park behind Town Hall. Each one carries a QR code that links to a map of the rest. The town calendar lists the installation, Scott Froschauer's "Word on the Street," through Saturday, December 5, 2026. That afternoon, from 2 to 5 p.m., the Tiburon Peninsula Chamber of Commerce Holiday Festival fills Main Street and Ark Row.
Both events land on the same day, and it matters because of how the town built the signs. Eleven of the 15 were approved, funded and placed as a single path from the north end of the waterfront to the ferry landing. Walking that path from Blackie's Pasture means arriving downtown at the last sign, the one written for Tiburon, just as the festival opens.
Fifteen Signs, Placed as a Line
Froschauer is a Los Angeles-based artist. His signs use the look of road signage to carry positive messages. The Town Council staff report from April 15, 2026 lists six sites and an exact spot for each sign. The town requires every location to be clear of roadways and vehicle sight lines and on public Town property, with installation overseen by the Department of Public Works.
| Site | Placement | Sign |
|---|---|---|
| Ferry Terminal / Shoreline Park | Adjacent to the ferry terminal | Cast Off! |
| Old Rail Trail, along the Lagoon | North of the tennis courts, near Reed School | Do Your Best |
| Old Rail Trail, along the Lagoon | Northern tip of the Lagoon | YIELD |
| Old Rail Trail, along Richardson Bay | North of Bramble Beach and north of Belvedere Tennis Club | Wonder; Wander |
| South of Knoll Park / McKegney Green | Tip of South of Knoll Park | Infinite Clearance |
| South of Knoll Park / McKegney Green | Top of the knoll | Innerstate Now/UROK |
| South of Knoll Park / McKegney Green | Next to the gazebo at McKegney | One Way Heart |
| Blackie's Pasture | Southern tip | The Peace Signs |
| Blackie's Pasture | Meadow below the elevated trestle | SOAR |
| Blackie's Pasture | Open space near Greenwood Beach | Attention Take Note of What it Feels to Be Alive Right Now |
| Zelinsky Park | Fence line north of the grass behind Town Hall | You Are Enough; You Are Amazing; You Are Magic; Celebrate Mistake |
The ferry-terminal placement came with a condition written into the report. It had to be sited so it would not affect Point Tiburon residents' views. The town has posted a downloadable map of every location. The calendar listing says each sign's QR code points to the next piece.
Ten Months to Put Them There
The project did not start as a route. When the Heritage & Arts Commission took it up in June and July 2025, the proposed sites were Zelinsky, Cypress Hollow, Teather and South of Knoll parks. On August 26, 2025, the commission voted 6-0, with one member absent, to keep working with the artist and review the plan again, according to The Ark.
From there the plan went back and forth between the commissions:
- October 28, 2025. Commissioner Ferrin asked the chair to discuss "creating a sign that is unique to Tiburon" with the artist. The commission then voted unanimously to send the revised proposal to the Parks, Open Space and Trails Commission for feedback.
- December 2025 to March 2026. The Ark reported that the parks board asked for more visible locations, and the plan moved accordingly. On March 17, 2026, that board voted 4-0 to support it.
- April 15, 2026. The Town Council voted 3-0 to approve. The Ark reported that the signs would run from the downtown ferry terminal to Blackie's Pasture along the Old Rail Trail and linear parks, with QR codes linking to a map "to create a scavenger-hunt experience."
- June 1, 2026. The signs began going up, and The Ark reported that a dedication and meet-the-artist event was set for June 6 at Shoreline Park near the ferry landing.
The commissioner's request for a Tiburon-specific sign is where "Cast Off!" came from. In the final report it is the only sign marked "customized to Tiburon," and it stands at the ferry terminal. The parks board's December request moved the signs to more visible locations, and the final list places most of them along the Old Rail Trail and the parks beside it, from the ferry terminal to Blackie's Pasture. The approval process is what turned the project into a path.
What the Town Paid, and What Happens After December 5
The staff report put the project's cost at $20,000 from the town's Public Art Fund, and the Council voted 3-0 to approve the project. At the time the fund held $54,761, made up of an initial $50,000 Town Council grant plus private donations and accrued interest. That means this one six-month installation drew on more than a third of the fund.
The staff report sets out three options for the end of the term. The installation can be removed. It can be extended. Or individual pieces can be sold, with 20 percent of each sale going back to the Heritage & Arts Commission's Public Art Fund. At a June 30, 2026 special meeting, the commission's agenda included "potential future activations with the artist for the length of the exhibition (through December)" and a possible events budget. The calendar end date is December 5.
Froschauer described the purpose of the signs to The Ark when they went up:
"Rather than using it to tell you that you're lacking something and you should buy a product, I'm going to use that attention to tell you that you're actually fine, and you don't need a product."
Walking It Into the Festival
Followed from north to south, the route begins at Blackie's Pasture, where "SOAR" stands in the meadow below the trestle and "Attention" stands near Greenwood Beach. It continues past "One Way Heart" by the McKegney gazebo and "Wonder" and "Wander" along Richardson Bay. It passes "YIELD" at the northern tip of the Lagoon and finishes with "Cast Off!" beside the ferry terminal. The four-sign array in Zelinsky Park sits on the fence line behind Town Hall at 1505 Tiburon Blvd.
On December 5, the end of that route is the Chamber's festival. The Chamber lists these activities, all marked subject to change:
- A toddler train on Main Street, canceled if it rains
- Photos with Santa and roasted chestnuts on Ark Row
- Face painting at Servino's
- Holiday crafts, plus hot chocolate and popcorn from the Belvedere-Tiburon Rotary
- Holiday music from DJ Yuka Yu
- Gingerbread house decorating, with tickets through The Ranch
- A holiday sardine coloring contest at Highlow Larder with muralist and art teacher Laura Palmer, with winners' work displayed in the shop through the holiday season
- Bubbly, cookies and 10 percent off at Ruth Livingston's studio on Ark Row
- 20 percent off holiday ornaments at Christopher's
- A mulled wine special at Squalo Vino
The festival's sponsors are Hadley General Contractors and the Tiburon Peninsula Foundation. The festival is also funded by the Chamber's October wine event. The Ark reported that proceeds from the Chamber's 43rd annual Tiburon Wine Festival at Point Tiburon Plaza support the Chamber's free events, including the Holiday Festival and Friday Nights on Main.
The same day also opens with a morning event. The Ark's events calendar lists a Belvedere-Tiburon Library mushroom-growing workshop at 11 a.m. on December 5. That leaves the early afternoon for the walk south before the festival starts at 2.
The Rest of the Season Around It
The weeks around the signs' last day are busy on the peninsula. The Ark's calendar lists:
- Wednesday, November 18, 6 p.m. "Across the Bay in Tiburon," a Belvedere-Tiburon Library author talk on Tiburon history
- Saturday, November 21, 4 p.m. Hiroya Tsukamoto at Old St. Hilary's, 201 Esperanza St.
- Sunday, December 6, 1 and 4 p.m. Musae at Old St. Hilary's
- Thursday, December 17, 6 p.m. The library's Christmas jazz program
The Saturdays between now and December 5 are the last ones on the town's schedule for the full set of 15 signs, from the meadow at Blackie's Pasture to "Cast Off!" at the ferry landing and the fence line in Zelinsky Park.
Stephanie Lamarre has worked on the Tiburon peninsula for years, and the stretch from Blackie's Pasture to the ferry terminal shapes how many homes nearby are lived in and valued. If you are weighing what your own Tiburon address is worth in that setting, Stephanie Lamarre offers a private consultation and confidential home valuation.
